— Extremely Light — Extraordinarily Crisp — Elegant Flavor — Purest Ingredients — Small Batch - Limited Runs


Compare
Comparison of ingredients with a couple of the most popular brands
What is in their cookies?
Ingredient List Comparison
To be kind, I am showing one of their more 'simple' cookies. Some of their cookies would have ingredient lists 'twice' as long!

crumbl
Red Velvet White Chip
white confectionery [sugar, palm kernel & palm oils, whey, nonfat milk, titanium dioxide color, sunflower lecithin, natural flavor and vanilla], all purpose flour [bleached wheat flour, malted barley flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid], butter [pasteurized cream, salt], brown sugar, white sugar, egg, cocoa [ dutch process cocoa processed with potassium carbonate], corn syrup [light corn syrup, contains 2% or less of vanilla extract, salt], red color [deionized water, propylene glycol, fd&c red #40, yellow #6, red #3, yellow #5], flavoring [water, propylene glycol, artificial flavors, citric acid], cornstarch, baking soda, salt

breck cookies
Lemon Pistachio
Butter [pasturized cream, salt], Cane Sugar, Pistachios, Spelt Flour (wheat) - [unbleached, unbromated & unenriched], Eggs, Pure Lemon Oil, Kosher Salt, Baking Soda

Insomnia
Double Chocolate Chunk
enriched wheat flour [wheat, barley, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid], chocolate chunks [sugar, chocolate liquor, cocoa butter, soy lecithin, vanilla, salt], brown sugar, sugar, margarine [vegetable oil blend (palm fruit, soybean and olive oils), water, salt, non-fat dry milk, soy lecithin, monoglycerides, natural flavor, vitamin A palmitate, beta carotene color], butter, eggs, cocoa processed with alkali, invert sugar, molasses, salt, baking soda, natural vanilla flavor
Beware
While we won't define what all the ingredients are — that would take a 'long' article — just note that many are 'very' concerning and harmful to your health, others may be simply not good and not needed.
* Disclaimer: crumbl has hidden their ingredients starting sometime in 2024.
But WHY?
[ Researching, I found a few from old files. ]